Alex Labat portrait

Director of SEO & AI

Alex Labatis building what's next.

15+ years bridging the gap between technology and storytelling. Building AI-powered tools, crafting data-driven strategies, and translating complex insights into stories everyone can understand.

Get in Touch ↗ See My Work
About

Strategy meets
execution.

I'm a digital strategist who builds things with passion. From comprehensive SEO architectures to custom AI solutions using the Anthropic, OpenAI, and dozens of other APIs. My background as a TV news anchor means I know how to take complex data and turn it into a story anyone can act on.

Whether it's a technical SEO audit, a custom automation workflow, or copy that converts, I bring a unique skillset and background to everything I touch. I'm equally comfortable everywhere, from a client boardroom to a code editor.

15+
Years Experience
AI
Custom Solutions
SEO
One-of-a-Kind Strategies
TV
Broadcast Roots
Experience

Where I've
made an impact.

2019 — Present
Director of SEO & AI
Burning Stick Creative
Constructing comprehensive SEO strategies spanning copywriting, keyword research, and front-end/back-end development. Building and deploying custom AI solutions using Anthropic, OpenAI, and Azure APIs to create automation workflows that generate new revenue streams.
2017 — 2018
Director of Online Engagement
Lafayette Travel
Grew the organization's digital presence across all major social platforms, earning verified status and ensuring brand consistency across channels.
2016 — 2017
Communications Coordinator
Lafayette General Health
Served as the strategic communications bridge between internal health system staff and external media, while supporting outreach efforts for the Lafayette General Foundation.
2011 — 2016
News Anchor / Producer / Reporter
KATC Communications
Produced and anchored award-winning live and studio broadcasts, delivering compelling, deadline-driven storytelling to audiences across Acadiana.
Toolkit

What I bring
to the table.

SEO & Analytics

Search Engine Optimization Structured Data Markup Google Analytics Google My Business SEMRush Data Analysis Keyword Research

AI & Development

Anthropic / Claude API OpenAI API Microsoft Azure AI Google Gemini AI Studio Prompt Engineering Front-End Development

Communications

Public Relations Copywriting Email Marketing Brand Storytelling Live Broadcasting Client Reporting
Certifications

Credentials that
back it up.

🏆
Google Trusted Pro
📊
Google Digital Marketing
🛒
Google E-Commerce
⚛️
Meta Front-End Developer
📈
Google Analytics
📍
Google My Business
🔍
SEMRush SEO Certification
🤖
Microsoft Azure AI Solutions
Get in Touch

Let's build
something together.

Looking for SEO strategy, AI solutions, or a partner who can speak both to code and to clients? Reach out.

snlabat@gmail.com LinkedIn